Hey Babe

URL: www.hey-babe.co.uk

Hey Babe is a pregnancy awareness site aimed at teenagers in the Leicestershire area and site received over 1 million hits during it’s first month online.

Sporting a design targeted at teenagers and [at the time of launch] a weekly miniseries video this site was sure to have a massive impact in one of the worst effected parts of the country.

The site was supported by the launch of an anonymous viral video to Youtube, which immediately got banned (Even youtube thought it was real!), the news of it getting banned reached the tabloids, links to the website were available on the home page of many of these newspapers including the Sun. The viral video was filmed with the help of a local stagecoach group and brings you to a shocking realism that teenage pregnancy is an issue. CAUTION: The viral video is not for the feint of heart.